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Dynamic e-mail marketing material revealing different products to various subscribersPredictive suggestions recommending products before clients searchAutomated projects triggered by particular behavioral signalsReal-time budget plan allowance to the best-performing creative and audiencesThe foundation needs robust first-party data collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The reward showed up fast: brand name awareness and favorability climbed around 9%, and purchase intent leapt nearly 19%, outperforming normal campaign norms.
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